Class notes
Analogue or Digital
Digital is made/run by datas and numbers, it can perform the calculations by reading all ones and zeros, the method of the computing is having binary system. And can be recorded by the binary codes. where it can be all stored in the devices as you can transport it from one device to another device.
Analogue:
Stages of production
Lo: to understand the stages of production when creating media product.
- think of a good theme for the settings of the game
- start making the game of your choice that matches the theme
- make the animation of the game and start planning
- review the game test it out any problems you can replace the problems
- suggests which platform to sell
- sell the game
- people will play the game and give ratings to the game
Process for a radio :
- record a radio show
-edit the show and radio
-play it on the platform like; itunes radio or sound clouds
- people will starts to listen to the radio
How has access to digital technology changes the way in which the audience consumes media?
Access to technology has changes the media towards the audience by giving them better technology like, if your lost somewhere and you need to get to that location, the map and GPS that is on your phone can guide you to that the direction. And for the digital technology.
Technology Convergence
Technology convergence is the tendency that as a technology changes, different technological systems sometimes evolve towards performing similar tests. Like for example; mobile phone, where it can do more than just text and make calls, it has a number of other functions reducing the need for a bunch of devices.
The advantage of the technology convergence is that over time the technology have changes, like for example; my mobile phone can be able to play games, track my locations and take photographs instead of using my camera.
The advantage of this it is portability; so that I can take my phone anywhere for cameras taking photos on my phone and I don't need to use any pro cameras, I can also use my mobile phone for listening to music instead of using MP3 player you can use your own mobile phone to make playlists and can be able to download music.
But the disadvantage is that even though you can do many things with your phone but you would need to rely on the connectivity or battery, for example; the mobile phone would need to be charge just in case if it dies on you in case you take it anywhere, if you don't charge it over night or during the day it will shut the phone down till you charge it again sometimes the apps would kill the battery make it drain battery if you don't charge it, also another example is the connection, if the connection is faulty or off you wouldn't be able to to go on the internet or make any calls to anyone if you don't any good service.
Media consumption and audio theory
Individual consumption - when users engage with a digital media product on their own, for solo enjoyment; e.g. DVDs, social networking.
Group consumption- when users engages with a digital media product with others for collective enjoyment; like for example social interaction.
What's the difference between passive and active media consumption?
Passive- we blindly accept what we are given/ told etc.
Active- we have a choice. We choose to consume a media text to fulfil our own needs.
Hypodermic Needle Model
Digital is made/run by datas and numbers, it can perform the calculations by reading all ones and zeros, the method of the computing is having binary system. And can be recorded by the binary codes. where it can be all stored in the devices as you can transport it from one device to another device.
- digital industries have rapidly grown over the years
- access to information
- to marketing
- increased over time
- in the late 1970s the most popular thing was digital watch
- then we gotten use to the idea of digital technology they now made
- radios, music players and television etc.
Analogue:
- Camera
- Alarm
- Watch/ analog watch
- Mouse
- Computers
- Mobile Phones
- Keyboards
- Digital watch
- Television
- smart boards
- wires
- projectors
- mouse
- Digital Radios
Digital media sectors products and platform
Media sectors
- game
- mobile
- radio
- moving images
- social media
- films
- magazines
- website
Sectors: an area or portion of media that is district from others, like moving images, audio, website, game, these are an industries that make the product.
Products: the media that is created like movies, magazines, playstation games and podcasts.
Platform: a digital way for media to be distributed and accessed. Digital distributed includes TV, broadcasts, pay per view. It can also includes online contents such as webpages and streaming.
Devices: they are used to access digital media, which includes mobile phones,pc.
Devices:
Kindle audio
Xbox gaming
Netflix tv moving images
Radio audio
mobile audio
PS4 gaming
Blue-ray moving images
Stages of production
Lo: to understand the stages of production when creating media product.
- Pre production
- Production
- Post production
- Distribution
- Exhibition
- think of a good theme for the settings of the game
- start making the game of your choice that matches the theme
- make the animation of the game and start planning
- review the game test it out any problems you can replace the problems
- suggests which platform to sell
- sell the game
- people will play the game and give ratings to the game
Process for a radio :
- record a radio show
-edit the show and radio
-play it on the platform like; itunes radio or sound clouds
- people will starts to listen to the radio
How has access to digital technology changes the way in which the audience consumes media?
Access to technology has changes the media towards the audience by giving them better technology like, if your lost somewhere and you need to get to that location, the map and GPS that is on your phone can guide you to that the direction. And for the digital technology.
Technology Convergence
Technology convergence is the tendency that as a technology changes, different technological systems sometimes evolve towards performing similar tests. Like for example; mobile phone, where it can do more than just text and make calls, it has a number of other functions reducing the need for a bunch of devices.
- Immediacy- how slow or fast you get something
- Access- where you can enter something that is available to us.
- Convenience- how reliable or easy to use it
- Portability- easy to move around and opposite to hard to change around
- Connectivity- means how well it can be connected to the rest of the world
- Interactivity- how you can work with something or interact with something
- Personalisation- how you can make something of your own.
The advantage of the technology convergence is that over time the technology have changes, like for example; my mobile phone can be able to play games, track my locations and take photographs instead of using my camera.
The advantage of this it is portability; so that I can take my phone anywhere for cameras taking photos on my phone and I don't need to use any pro cameras, I can also use my mobile phone for listening to music instead of using MP3 player you can use your own mobile phone to make playlists and can be able to download music.
But the disadvantage is that even though you can do many things with your phone but you would need to rely on the connectivity or battery, for example; the mobile phone would need to be charge just in case if it dies on you in case you take it anywhere, if you don't charge it over night or during the day it will shut the phone down till you charge it again sometimes the apps would kill the battery make it drain battery if you don't charge it, also another example is the connection, if the connection is faulty or off you wouldn't be able to to go on the internet or make any calls to anyone if you don't any good service.
Media consumption and audio theory
Individual consumption - when users engage with a digital media product on their own, for solo enjoyment; e.g. DVDs, social networking.
Group consumption- when users engages with a digital media product with others for collective enjoyment; like for example social interaction.
What's the difference between passive and active media consumption?
Passive- we blindly accept what we are given/ told etc.
Active- we have a choice. We choose to consume a media text to fulfil our own needs.
Hypodermic Needle Model
- this was one of the first media theories used as an attempted to explain how audience consumes media. It suggests that the audience, passively receives information via media text that they do not challenge or process information.
Uses and Gratification Model
This states that we are active consumers of media and that there are four main reason we choose to consume any given media product:
- need of social interaction
- need of education/information
- need for identification
- need for entertainment
five products
- netflix- need for entertainment
- youtube- need for entertainment
- Unforgettable- by French Montana
- Snapchat- social interaction
Target Audience- a specific group of people within the target market at which a product or marketing message of a product aimed at.
Primary Audience- the main target audience of a product
Secondary audience- any consumption that are outsides the primary target audience
Audience Categories
- Age
- Gender
- Social economic background
- Personality
User Generated Content is any form of content created by users of a system or service and made available publicly on that systems; e.g. like youtubers where they would upload their own videos.
Regulatory Bodies
Regulated all films by the British Board of Film Control.
behind the scene of bbfc
Regulatory Bodies
Regulated all films by the British Board of Film Control.
behind the scene of bbfc
- they would decide what category is suitable and which film is good for the children
- they would identify content
- give the films age rates
Game rating
all game in the UK are regulated by Pan European Game Information (PEGI)
they would check the game contents and give the age ratings to the games.
Advertising Standard authority(ASA)
- they can get the advertising removed and reported if the scenes are not acceptable for children.
- they would listen to the view from the audience they think of the ad
Independent Press Standard Organisation(IPSO)
- they regulate the press magazines
- they make sure none of the celebrities bad photos that could be leaked
- they would deal with radios, televisions and mobile phones or over the internet.
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