Homework
Jamal Alagbe Introduction to media
1. What is Digital Media?
Digital media would refer to things like; audio, moving images, websites, where they encoded to the contents, they would have easily manipulated to the computers. It is about how all the platform and sectors would be having different ways of working the system.
What i learned about Digital media is that it helps with all the platform and sectors; like moving images would be all for the filming and movies, and the audio would be for the radios and podcast, all would have many other sectors and platform.
-Analogue- it is where they record the data from one place to another; for example like an analogue clock and a weight reader because they would record and read the data.
-Digital- digital is when it has datas and numbers that is made by them, they would calculate the performace and with all the coding it would have the binary 1 and 0 on binary systems. For example; computers would be runing binary codes and another example is the digital watch that runs the numbers and data.
-Sector- an area or portion of media that is district from others, like moving images, audio, website, game, these are an industries that make the product. Like for an example; Moving images and Audio
-Platform- a digital way for media to be distributed and accessed. Digital distributed includes TV, broadcasts, pay per view. It can also includes online contents such as webpages and streaming.
-Product- the media that is created like movies, magazines, playstation games and podcasts.
-Device- they are used to access digital media, for example; PS4, Xbox and iPhones
-Cross Media Synergy- where it can work together on more than one product for the sector.
For example for Synergy media;
websites and gaming would be sharing the same idea if it includes a game like Fifa 18 they would be setting up a website for gamers that plays Fifa.
Digital Media and Platform Devices
-Pre-production: Pre-production is the process of fixing some of the elements involved in a film, play, or other performance.
-Exhibition:in the most general sense, is an organised presentation and display of a selection of items.
2. Complete essay question: " How has access to digital media technology changed the way in which the audience consumes media?"
Digital technology have changed ways in which audience consumes media, it helps by tracking your own locations, no need to be relying on the old technology that couldn't be able to take with you, for example; mobile can be able to track locations, take cameras and have many apps on your phones that you can have on your devices.
3. What is "Consumer-generated content"? Write a definition in your own words on your blog
UGC refers to content generated by users on social media platforms on the internet. Under this new paradigm defined by the growing reliance on user-generated content, consumers' choices and opinions become more transparent while their views, decisions and interests shape the behaviour of other consumers.
-Secondary Audience-any consumption that are outsides the primary target audience
-Individual Consumption- when users engage with a digital media product on their own, for solo enjoyment; e.g. DVDs, social networking.
-Group Consumption-when users engages with a digital media product with others for collective enjoyment; like for example social interaction.
-Target Audience- a specific group of people within the target market at which a product or marketing message of a product aimed at.
-Interactivity- normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.
-Personalisation- broadly known as customisation, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.
*Secondary research- it involves the summaries, collections or synthesis of any existing research rather than the primary research in which data are collected from; like subjects or experiment.
*Quantitative research- is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations.
*Qualitative research- methods emphasise objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.
*Objective questions- a test consisting of factual questions requiring extremely short answers that can be quickly and unambiguously scored by anyone with an answer key, thus minimising subjective judgements by both the person taking the test and the person scoring it.
*Subjective questions- is one that aims towards a fact, an objective reality that is not subject to interpretation.
What i learned about Digital media is that it helps with all the platform and sectors; like moving images would be all for the filming and movies, and the audio would be for the radios and podcast, all would have many other sectors and platform.
-Analogue- it is where they record the data from one place to another; for example like an analogue clock and a weight reader because they would record and read the data.
-Digital- digital is when it has datas and numbers that is made by them, they would calculate the performace and with all the coding it would have the binary 1 and 0 on binary systems. For example; computers would be runing binary codes and another example is the digital watch that runs the numbers and data.
-Sector- an area or portion of media that is district from others, like moving images, audio, website, game, these are an industries that make the product. Like for an example; Moving images and Audio
-Platform- a digital way for media to be distributed and accessed. Digital distributed includes TV, broadcasts, pay per view. It can also includes online contents such as webpages and streaming.
-Product- the media that is created like movies, magazines, playstation games and podcasts.
-Device- they are used to access digital media, for example; PS4, Xbox and iPhones
-Cross Media Synergy- where it can work together on more than one product for the sector.
For example for Synergy media;
websites and gaming would be sharing the same idea if it includes a game like Fifa 18 they would be setting up a website for gamers that plays Fifa.
Digital Media and Platform Devices
1. Create a blog post describing the following terms in your own words. Try not to look up the definitions - you should be able to define these from memory!
-Technological Convergence: a tendency that as a technology changes, different technological systems sometimes it evolves towards performing tests.
-Technological Convergence: a tendency that as a technology changes, different technological systems sometimes it evolves towards performing tests.
-Pre-production: Pre-production is the process of fixing some of the elements involved in a film, play, or other performance.
-Production: The process can apply to any type of media production including film, video, television and audio recording.
-Post-production: his includes tasks such as the editing of raw footage to cut scenes, insert transition effects, working with voice and sound actors, and dubbing, to name a few of the many pre-production tasks
-Distribution: is the delivery or distribution of media content such as audio, video, software and video games
-Access: refers to how digital, web and broadcast content can be used, read or viewed by people with disabilities, particularly those who are blind, vision impaired, Deaf, hearing impaired, or who have a cognitive condition or mobility disability.
-Immediacy: how slow or fast you get something
-Portability: easy to move around and opposite to hard on changing around, example; mobile phones.
-Convenience: how reliable and easy to use it
-Interactivity: how they can work something to interact with something.
-Personalisation: where you can customise something of your own.
-Connectivity: where it is connected to the rest of the world; like internet connection.
2. Complete essay question: " How has access to digital media technology changed the way in which the audience consumes media?"
Digital technology have changed ways in which audience consumes media, it helps by tracking your own locations, no need to be relying on the old technology that couldn't be able to take with you, for example; mobile can be able to track locations, take cameras and have many apps on your phones that you can have on your devices.
3. What is "Consumer-generated content"? Write a definition in your own words on your blog
UGC refers to content generated by users on social media platforms on the internet. Under this new paradigm defined by the growing reliance on user-generated content, consumers' choices and opinions become more transparent while their views, decisions and interests shape the behaviour of other consumers.
Audience theory
1) For the Hypodermic Needle Theory I learned that it used to make attempt on to explain to the audience on how it consumes them with media, passive receives information where they do not challenge or process information. Some is a model of communication that would suggests that an intended message is directly receives and accepted by the receiver. And the Uses/Gratifications Theory states the active consumers of media and they would have four reasons they would consumes the given media projects; need for social interaction, need for education/information, need for identification and need for entertainment.
2) What is the difference between a Primary and Secondary audience? Give an example of each.
The differences between Primary and Secondary is that Primary would have targets for only the main audiences for the product, for example; they would target the audiences for the age groups, the gender and the personality. And the Secondary is for those who are the outside of the main audiences outside of the Primary.
-Passive Viewing- we blindly accept what we are given/ told
-Active Viewing-we have a choice. We choose to consume a media text to fulfil our own needs.
-Primary Audience- the main target audience of a product
-Active Viewing-we have a choice. We choose to consume a media text to fulfil our own needs.
-Primary Audience- the main target audience of a product
-Individual Consumption- when users engage with a digital media product on their own, for solo enjoyment; e.g. DVDs, social networking.
-Group Consumption-when users engages with a digital media product with others for collective enjoyment; like for example social interaction.
-Target Audience- a specific group of people within the target market at which a product or marketing message of a product aimed at.
-Interactivity- normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.
-Personalisation- broadly known as customisation, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.
Audience Research
*Primary research- is any type of research that you can go and collect yourself for more information.
*Secondary research- it involves the summaries, collections or synthesis of any existing research rather than the primary research in which data are collected from; like subjects or experiment.
*Qualitative research- methods emphasise objective measurements and the statistical, mathematical, or numerical analysis of data collected through polls, questionnaires, and surveys, or by manipulating pre-existing statistical data using computational techniques.
*Objective questions- a test consisting of factual questions requiring extremely short answers that can be quickly and unambiguously scored by anyone with an answer key, thus minimising subjective judgements by both the person taking the test and the person scoring it.
*Subjective questions- is one that aims towards a fact, an objective reality that is not subject to interpretation.
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